As an energetic young growth company, Five Star is the third largest retailer of CE appliance in China, with Headquarter in Nanjing.
Sales revenue is RMB 23 billion in 2008.
Five Star has opened 219 stores in 7 provinces in China, including Jiangsu, Anhui, Zhejiang, Shandong, Henan, Sichuan and Yunnan.
Over 8,000 own staffs across China.
Five Star history
With 10 years history, Five Star is a professional retailer of CE appliance in China. Founded in December 1998, Five Star was originated from air-conditioner wholesale and retail operation. Since 1999 Five Star began to develop retail business and opened 70 air-conditioner Franchise stores in Jiangsu and Anhui provinces. In April 2001 Five Star was innovative to open “consumer electronic appliance stores” in Nanjing, which focused on low cost concept and provided diversified products and competitive price for customers. In 2002 Five Star began to expend and opened many stores all over Jiangsu Province. In 2003 Five Star opened stores in Anhui Province and operated business successfully out of Jiangsu Province. In 2005 Five Star opened stores in Zhejiang, Henan, Sichuan, Yunnan and Shandong provinces. In May 2006, Five Star successfully accomplished the joint venture relationship with Best Buy, world largest appliance and consumer electronics retailer, and began to develop Chinese market by “dual -brand” strategy. Five Star is committed to improve “customer experience”, “employee experience” and “vendor experience” and business performance enhances remarkably.
Since this 10 years, Five Star try best to let more people enjoy comfort and happiness. And Five Star has become an important and energetic development power in Chinese business industry.