东呈国际集团统一口径

Unified Brand Statement of Dossen International Group

一、东呈国际集团简介

I. Group Profile

东呈国际集团,是一家卓越的酒店集团,世界酒店集团23强

,中国酒店集团5强,旗下共有12大酒店品牌+大呈金融。自2006年成立以来,东呈秉承“以客为尊、合作分享、激情专注、结果导向”的价值观,致力成为世界一流酒店集团。 Dossen International Group is a distinguished hotel group with 12 hotel brands and DCFC. It is rated as one of the world’s top 23 hotel groups and one of China’s top 5 hotel groups. In 2016, Dossen International Group formed a strategic partnership with Marriott Intentional to introduce Fairfield by Marriott to China. Since its establishment in 2006, Dossen International Group has upheld the values of “Customer-oriented, Cooperative Partner, Passionate & Attentive, and Result-oriented”, and its goal to become the world’s top hotel group.

截至目前,集团旗下拥有超过1500家酒店,客房数超过12万,分布于中国、马来西亚、白俄罗斯、缅甸、柬埔寨、泰国、印尼等7国200多座城市,管理员工数量近4万,忠实会员数超过1800万。东呈每天服务客人超过10万人次,每年超过4000万人次。

To date, Dossen International Group has opened over 1,500 hotels and 120,000 rooms in 200 cities of 7 countrys across China, Malaysia, Myanmar, the Republic of Belarus, Cambodia ,Thailand, and Indonesia.Staffed with over 40,000 employees, Dossen International Group boasts over 18 million loyal members. Dossen International Group serves over 100,000 visitors every day and over 40 million visitors every year.

东呈国际集团旗下品牌包括(按照集团Logo矩阵顺序排列):

The sub-brands of Dossen International Group are listed as follows (according to the group logo below):

吾公馆——中国首家为商业领袖私人定制的公馆式精品酒店品牌

My Mansion (undetermined) : China’s first mansion-esque boutique hotel brand customized for business

leaders.

蓓利夫人——小型城市精品酒店品牌;

Madame Belly: Micropolis boutique hotel brand.

瑾程——中高端商务旗舰酒店品牌;

Joycheng: Medium to high-end business flagship hotel brand.

怡程——中高端商务连锁酒店品牌;

Echeng: Medium to high-end business hotel chain brand.

宜尚PLUS——北欧精致商务酒店品牌;

Echarm Plus: Exquisite Nordic-style business hotel brand.

宜尚 ——标准中端连锁酒店品牌;

Echarm: Standard medium-end hotel chain brand.

锋态度——青年潮牌酒店品牌;

Fenk Attitude: Young fashion hotel brand.

柏曼——中高端个性商务连锁酒店品牌;

Borrman: Medium to high-end personalized business hotel chain brand.

铂顿——中高端服务式连锁公寓品牌;

Poltton: Medium to high-end serviced apartment chain brand.

隐沫——中高端沉浸式度假酒店品牌;

Immersing: Medium to high-end immersive resort hotel brand.

城市便捷——高端经济型连锁酒店品牌;

City Comfort Inn: High-end budget hotel chain brand.

精途——个性化商务连锁酒店品牌;

JTour: Personalized business hotel chain brand.

二、东呈国际集团企业文化

II. Corporate Culture

愿景

Vision

成为世界一流酒店集团

T

o Become the World’s Top Hotel Group

使命

Mission

东方生活方式的世界使者

The Cosmopolitan Messenger of Eastern Lifestyle

价值观

Values

以客为尊、合作分享、激情专注、结果导向

Customer-oriented, Cooperative Partner, Passionate & Attentive, and Result-oriented

品牌推广语

Brand Slogan

呈递东方智慧

From the East, For the World

三大战略

Three Strategies

国际化、金融化、平台化

Internationalization, Financialization, and Platformization

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